Product

NEVER ABANDON CLARITY FOR CLEVERNESS.
Achieving minimalist perfection can be a painstaking, protracted physical and intellectual exercise in removing all that is superfluous in every single product - until ultimately - pure beauty is revealed. Because of this extraordinary benchmark of quality, EF | STUDIO products for face are without question, the ..

SEDUCTIVE REDUCTIVE.
Don’t just do more with less, create entire worlds with less. This is our credo. There’s too much chaos and clutter in our lives, let alone our makeup bags, preventing us from exercising our creative free will. EF | STUDIO is here to clean out the closet and liberate you from the quagmire of mass and mediocrity that makes up ..

QUESTION AUTHORITY.
We’ve lost count on the number of people, books and companies who claim to be ‘authorities’ on what makeup should or shouldn’t be. We’re here to tell you to rip out the pages of all of the makeup books you’ve read and to stand up and be counted for the creative co-conspirator that you are. Our Essential Function philos ..

CREATE COOL OUT OF CHAOS.
There’s way too much chaos and clutter in the makeup bag. Why spend what seems like an eternity looking for that one shade in a overstuffed kit? EF | STUDIO products for cheeks eliminate the clutter by creating thoughtfully-designed, Essential Function products in space-saving, time-saving, no-frills packaging. With products ..

THE TASK OF BEAUTY IS TO BRING ANARCHY INTO ORDER.
Because of our Essential Function design philosophy, virtually every EF | STUDIO product can be used in an infinite number of ways to maximize efficiency by working intuitively, the way you do, This eliminates the chaos in your makeup bag and opens up some much needed order (and breathing space) for unl ..

INTEGRAL STROKES.
Cosmetic brushes not only have to be manufactured to exacting quality standards, they must be specifically designed to work synergistically with the formulas they are to be used with for optimal results. Using EF | STUDIO® Integral Design, all of our professional cosmetic brushes are thoughtfully-designed to work intuitively ..

MASTER IMPLEMENTS.
EF | STUDIO Tools are developed according to our widely-heralded EF | STUDIO® Minimalist Design philosophy, a set of principles intended to guide us in creating thoughtfully and intuitively designed products that minimize clutter and maximize use of space – while getting rid of superfluous, extraneous features that have no l ..

MANAGE MAYHEM.
All of EF | STUDIO Accessories are designed using our critically-embraced EF | STUDIO® Integral Design philosophy. This means that each one of our beautifully-crafted, studio-grade accessories are thoughtfully-designed to work intuitively and dynamically with other EF | STUDIO products, maximizing efficiency and freeing up more ro ..